Anna D'Amato
Marketing,
but make it
human.
I build the systems, stories and teams behind growth that actually compounds. Less theatre, more momentum. Sharp strategy, real psychology, AI native execution.
About
Brand isn't decoration. It's the operating system of every team that scales.
Before tactics or tools, there has to be a story worth telling, a clear mission, and a point of view the market can feel. Without that, marketing is just noise.
I help companies find the through line between what they say, what they sell, and what they stand for. Story shapes strategy. Strategy shapes systems. Systems shape culture.
Content is the most honest expression of a brand, building the narrative and editorial discipline that make it impossible to ignore.
Great marketing isn't louder. It's truer.
What I bring
Six disciplines, one operating system.
Pursuit Strategy & Win Themes
Account-level narratives that turn complex sales cycles into structured, winnable conversations.
Demand Gen & Pipeline
Full funnel programmes engineered for compounding pipeline, not vanity MQLs.
Storytelling & Visual Comms
Editorial-grade brand and content that earns attention in saturated B2B categories.
AI & Automation
Agentic workflows and AI native ops that compress cycle time without diluting craft.
Market Intelligence & Analytics
Insight pipelines that turn signal into segmentation, scoring and sharper positioning.
Campaigns & Marketing Ops
Integrated campaign systems built on HubSpot, Salesforce and clean attribution.
Writing samples
The voice, unfiltered.
"When marketing is everywhere, value gets lost. The arepa gap is what happens when brands try to be all things to all buyers, and end up tasting like nothing at all."
"Everyone's a marketer now. Sales has opinions on the website, the CEO rewrites the homepage on a Sunday, and the intern owns TikTok. The result isn't democratised marketing, it's diluted marketing."
What people say
Receipts, not adjectives.
"Anna brings rare clarity to messy B2B marketing problems. Strategic, fast, and refreshingly honest about what actually moves the needle."
"A commercially minded leader who brings people together, creates clarity, and delivers at pace without losing quality."
"Anna writes and thinks with real editorial muscle, and pairs it with a relentless focus on commercial outcomes. That combination is unusually rare."
"Strategic, hands-on, and a brilliant operator. Anna built programmes that scaled, and made the team better while doing it."
Skills & tools
The stack.
- ·Full Funnel Demand Gen
- ·ABM
- ·HubSpot & Salesforce
- ·SEO & Organic Growth
- ·Website Strategy & Rebuild
- ·AI & Agentic Automation
- ·Integrated Campaigns
- ·Lead Scoring
- ·Market Intelligence
- ·Marketing Ops & Attribution
- ·Brand Narrative
- ·Adobe InDesign / Figma
Personal projects
Side projects I’m exploring.
A few things I’m building outside of client work, mostly around wellbeing, longevity, and privacy.
Her Longevity Coach
One to one coaching that combines longevity science with cognitive behavioural therapy. Habits for the body, frameworks for the mind.
Visit herlongevitycoach.comThe Resilient Edit
An Amazon affiliate lifestyle platform curating fashion, mindful toys, and holistic health products for high achieving women and mothers.
Visit resilientedit.comUntrc.ai
A privacy first image scrubber that strips metadata and watermarks in the browser. No uploads, no trace left behind.
Visit untrc.ai