Anna D’Amato Positive Thinker Demand Generation Specialist B2B Strategic Marketer Human-Centric Innovator Analytics Enthusiast Content Creator Empathetic Leader
- Address
- London, U.K
- annadamato.uk@gmail.com
- Phone
- 07940 067886
Experience
Explore Discover my professional journey and significant experiences in the field of Marketing. From leadership roles to impactful collaborations, each experience has shaped my expertise and passion for Digital Marketing.
Marketing Director|B2B|EMEA|IoT-Telecoms, Radius
London
- Developed and executed comprehensive marketing strategies that increased brand awareness by 25%, acquisition by 35% and retention by 15%.
- Led a team of Marketers and BDRs to optimise digital campaigns, ABM and Lead generation programmes resulting in a 45% increase in engagement; 28% LtoO% and ultimately 15% LtoCW%.
- Implemented data-driven decision-making processes, improving ROI on marketing spend by 25%.
Director Of Strategic Partnerships-Media|B2B-B2C|EMEA+APAC, Triboo Group
London
- Spearheaded a series of initiatives that resulted in substantial Business Growth over the course of three years. Resulting in 35% ARR increase. Performance Team Leader.
- Implemented innovative strategies for Driving Growth, resulting in a 45% increase in leads and customer acquisition
Senior Demand Generation Marketing Manager|B2B|EMEA|SaaS, RingCentral
London
- Led a team of Marketers and BDRs Designed and launched integrated targeted campaigns that generated a 35% increase in qualified leads.
- Utilised marketing automation tools to streamline lead nurturing, reducing lead conversion time by 25%.
- Implemented advanced analytics to track and optimise campaign performance, achieving a 20% growth in MQLs
Demand Generation Manager|B2B-B2C|EMEA+AMER|SaaS, Convertr
London
- Executed multi-channel demand generation strategies, resulting in a 30% boost in lead acquisition.
- Managed and optimised PPC and SEO campaigns, enhancing overall campaign ROI by 25%.
- Developed and maintained a content calendar, aligning marketing efforts to drive a 20% increase in website traffic.
- Spearheaded the EMEA affiliate programme.
Skills and Experience
A Marketing Director with a comprehensive skill set encompassing strategic marketing and pipeline management dedicated to enhancing brand visibility and lead generation.
Leadership & Team Development
Led and developed high-performing marketing and sales teams, surpassing targets and promoting continuous improvement. Skilled in leading dynamic teams and mentoring talent to reach their potential. Active member of the Marketing Leadership Team (MLT), Senior Leadership Team (SLT) for Telco, and the Diversity and Inclusion committee.
Marketing Operations
In previous roles, I implemented a framework that streamlined workflows, improving productivity. Using tools like Marketo and Pardot, I optimised lead management, boosting conversion rates by 30% and reducing campaign launch times by 40%. I also developed a system for tracking marketing data, informing strategy, and ensuring continuous improvement.
Strategic Marketing & Pipeline Management
Led and enhanced marketing strategies using Account-Based Marketing (ABM), digital, and social media, developing an omni-channel demand generation plan targeting all audience segments. Employed a data-driven approach with advanced analytics to track KPIs, pinpoint growth opportunities, and inform strategic decisions, maintaining agility and customer focus. Applied lean methods to reduce inefficiencies by 20%, boosting sustainable growth and ROI.
Vision & Industry Adaptation
In a rapidly changing industry, I have become nimble and proactive. I excel at influencing stakeholders and driving visions that align with corporate goals. My problem-solving skills and adaptability ensure effective navigation and leadership through industry shifts.
Cross-Functional Collaboration
At Radius, I prioritised aligning sales, product marketing, and other teams, enhancing collaboration that led to cohesive go-to-market strategies and a 25% quarterly revenue increase. I conducted regular cross-departmental workshops and strategy sessions to align on objectives and metrics, improving communication and morale while reducing operational inefficiencies by 15%.
Projects
Explore my collection of Digital Projects and Marketing Operations
Website Building and Migrations
I successfully spearheaded multiple website redevelopment and migration projects, ensuring seamless transitions with minimal downtime and enhanced user experiences. My role involved overseeing the entire lifecycle, from initial planning and design to implementation and optimisation. By leveraging best practices in SEO and UX/UI design, the new websites not only saw improved performance metrics but also contributed to a 30% increase in organic traffic.
Customer Journey and Automation
Using advanced marketing automation tools, I designed and implemented comprehensive customer journey maps that personalised interactions at every touchpoint. This initiative included the creation of automated email marketing campaigns, personalised content delivery, and dynamic segmentation based on customer behavior and preferences. These efforts resulted in a 25% increase in customer engagement and a 20% boost in conversion rates.
Lead Flow and CRM Routing and Setups
I optimised lead management processes by designing and implementing lead flow systems and SFDC routing rules. By creating a robust lead scoring model and automated workflows, I ensured that high-quality leads were promptly assigned to the appropriate sales representatives. This system increased the responsiveness of the sales team and improved lead-to-opportunity conversion rates by 35%.
CRO Optimization
I led efforts to enhance Conversion Rate Optimization on key landing pages and throughout the site by employing A/B testing, heat mapping, and user feedback surveys. As a result, we saw a 35% increase in lead generation from landing pages and a 20% overall improvement in site-wide conversion rates. My approach emphasized data-driven decision-making and continuous testing to ensure sustained performance enhancements.
GTM Product Launch
I managed multiple Go-to-Market (GTM) product launches, collaborating closely with product management, sales, and creative teams to develop comprehensive launch plans. These plans included market analysis, positioning, messaging, and the creation of supporting marketing materials such as press releases, product videos, and webinars.
Transcreation Projects
Leading transcreation projects, I worked with global teams to adapt marketing content and campaigns for diverse cultural contexts and languages. This involved not only translation but also cultural customisation to ensure resonance with local audiences. Our efforts led to increased brand perception and market penetration in new regions, with a 25% boost in engagement rates across localised campaigns.
Professional Skills
A Marketing Director with a robust set of skills, encompassing strategic marketing and pipeline management, focused on maximizing brand visibility and lead generation. Demonstrates strong leadership, adept at team development and fostering cross-functional collaboration to align departmental efforts with broader company objectives.
$25 /hr
Basic
- WordPress Development
- User Experience & Design
- eCommerce Development
-
Laravel Development -
Responsive Design -
Digital Strategy
$35 /Hr
Professional
- WordPress Development
- User Experience & Design
- eCommerce Development
- Laravel Development
-
Responsive Design -
Digital Strategy
$70 /hr
Enterprise
- WordPress Development
- User Experience & Design
- eCommerce Development
- Laravel Development
- Responsive Design
- Digital Strategy