Anna D'Amato
Marketing,
but make it
human.
I build the systems, stories and teams behind growth that actually compounds. Less theatre, more momentum. Sharp strategy, real psychology, AI native execution.
About
Brand isn't decoration. It's the operating system of every team that scales.
Before tactics or tools, there has to be a story worth telling, a clear mission, and a point of view the market can feel. Without that, marketing is just noise.
I help companies find the through line between what they say, what they sell, and what they stand for. Story shapes strategy. Strategy shapes systems. Systems shape culture.
Content is the most honest expression of a brand, building the narrative and editorial discipline that make it impossible to ignore.
Great marketing isn't louder. It's truer.
What I bring
Six disciplines, one operating system.
Pursuit Strategy & Win Themes
Account-level narratives that turn complex sales cycles into structured, winnable conversations.
Demand Gen & Pipeline
Full funnel programmes engineered for compounding pipeline, not vanity MQLs.
Storytelling & Visual Comms
Editorial-grade brand and content that earns attention in saturated B2B categories.
AI & Automation
Agentic workflows and AI native ops that compress cycle time without diluting craft.
Market Intelligence & Analytics
Insight pipelines that turn signal into segmentation, scoring and sharper positioning.
Campaigns & Marketing Ops
Integrated campaign systems built on HubSpot, Salesforce and clean attribution.
Selected work
Three pieces that say the most.
Website rebuild
S2W Media: full rebrand & website rebuild
Led the end to end strategy, narrative and rebuild, driving a meaningful uplift in organic engagement and inbound quality.
Visit site
Newsletter
The S2W Lead Exchange
A LinkedIn newsletter on demand gen, SEO, LLMs and B2B trends, published with a strong editorial voice for marketing leaders.
Read on LinkedIn
Ops transformation
CRM adoption from 15% to 90% in six months
Rebuilt the CRM architecture, lead flow logic and team SLAs from scratch, not through enforcement, but by building a system people actually wanted to use.
Request the case studyWriting samples
The voice, unfiltered.
"When marketing is everywhere, value gets lost. The arepa gap is what happens when brands try to be all things to all buyers, and end up tasting like nothing at all."
"Everyone's a marketer now. Sales has opinions on the website, the CEO rewrites the homepage on a Sunday, and the intern owns TikTok. The result isn't democratised marketing, it's diluted marketing."
What people say
Receipts, not adjectives.
"Anna brings rare clarity to messy B2B marketing problems. Strategic, fast, and refreshingly honest about what actually moves the needle."
"One of the sharpest marketers I've worked with. She turns insight into pipeline without losing the human in the work."
"Anna writes and thinks with real editorial muscle, and pairs it with a relentless focus on commercial outcomes. That combination is unusually rare."
"Strategic, hands-on, and a brilliant operator. Anna built programmes that scaled, and made the team better while doing it."
Skills & tools
The stack.
- ·Full Funnel Demand Gen
- ·ABM
- ·HubSpot & Salesforce
- ·SEO & Organic Growth
- ·Website Strategy & Rebuild
- ·AI & Agentic Automation
- ·Integrated Campaigns
- ·Lead Scoring
- ·Market Intelligence
- ·Marketing Ops & Attribution
- ·Brand Narrative
- ·Adobe InDesign / Figma
Currently building
Personal projects on mindfulness & healthspan.
Outside of B2B work, I'm building two projects of my own, applying the same editorial, systems led approach to subjects I care about personally.
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