Anna D’Amato
I Create Successful Integrated Marketing Campaign
As a visionary Marketing Director, I drive sustainable impact through empathetic leadership. I craft integrated campaigns to transform businesses with a focus on sustainability. Leading with empathy and innovation, I believe in valuing diverse perspectives to drive meaningful change. “Only those who will risk going too far can possibly find out how far one can go.” – T.S. Elliot
Professional Skills
Senior Web Developer specializing in front end development. Experienced with all stages of the development cycle for dynamic web projects. Well-versed in numerous programming languages including JavaScript, SQL, and C. Stng background in project management and customer relations.
Professional Skills
A Marketing Director with a robust set of skills, encompassing strategic marketing and pipeline management, focused on maximizing brand visibility and lead generation.
Leadership & Team Development
I manage and develop marketing and sales BDR teams, including marketers and performance managers, consistently exceeding performance targets while fostering continuous learning and improvement. As a non-executive board member and diversity and inclusion committee member, I have worked on frameworks to reduce bias in hiring processes. Leading high-performing marketing teams is my strength, and I am passionate about mentoring talent to achieve their full potential.
Cross-Functional Collaboration
I prioritize building strong alignment across sales, product marketing, and other departments. At Radius, my collaboration efforts between marketing and sales teams resulted in cohesive go-to-market strategies, increasing quarterly revenue by 25%. I facilitated regular cross-departmental workshops and strategy sessions, ensuring stakeholder alignment on objectives and key metrics. These initiatives enhanced communication, morale, and streamlined processes, reducing operational inefficiencies by 15%.
Marketing Operations
In my previous roles, I implemented a structured framework that streamlined workflows and enhanced productivity. By adopting cutting-edge marketing automation tools like Marketo, Pardot, and Marketing Cloud, I optimized lead management and improved campaign execution, resulting in a 30% increase in lead conversion rates and a 40% reduction in campaign launch times. I also established a robust system for tracking and analyzing marketing performance data, which informed strategic adjustments and ensured continuous improvement. My focus on operational excellence drove more effective resource allocation and maximized marketing ROI.
Strategic Marketing & Pipeline Management
I specialize in optimizing marketing pipelines through Account-Based Marketing (ABM), digital, and social strategies. By implementing strategies to accelerate pipeline growth, I ensure robust lead generation and conversion. I design omni-channel demand generation plans targeting diverse audience segments. Using data-driven methods and advanced analytics, I measure KPIs, identify growth opportunities, and make strategic decisions. My lean methodology reduces inefficiencies by 20%, driving sustainable growth and improved ROI.
Vision & Industry Adaptation
In a rapidly changing industry, I have developed a nimble and proactive approach. I influence stakeholders and drive transformative visions that align with corporate goals. My problem-solving skills and ability to adapt to industry shifts ensure effective leadership and navigation through changes.
Alignment with Sales
Ensuring consistent alignment with sales has been a critical component of my strategy. I developed an integrated sales and marketing alignment plan, including joint planning sessions, shared performance metrics, and a unified communication platform. At Radius, this approach led to a 35% improvement in lead quality and a 33% reduction in the sales cycle. Regular feedback loops between the sales and marketing teams allowed for real-time adjustments to strategies and tactics, fostering a collaborative environment.
